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United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 8 hours agoUnited is billing the offerings, which allows marketers to reach consumers on its mobile app and...
Revolut enlists Munya Chawawa to launch latest ad - Mobile Marketing Magazine
MobileMarketing· 8 hours agoRevolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing ...
How Hearst Magazines is using first-party data and AI for post-cookie ad targeting
Ad Age· 3 days agoThe publisher counts 300 million users online, and said it tested Aura on 25 of its magazine websites with 145 million U.S. monthly users. “It doesn’t require cookied users or even logged-in ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoHere’s a general assessment of which ad formats are typically undervalued or overvalued: Undervalued...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 6 days agoThe first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn...
Smart-TV prices set to surge as DePIN SNPad token mining begins
The Cointelegraph· 6 days agoSNPad, a revolutionizing Web3 platform that will pay people to watch commercials on TV, announced the listing of its SNPAD token on Uniswap on June 4, 2024, at 12:00 UTC. Crypto enthusiasts ...
United Airlines is launching its own advertising network
Quartz· 3 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
Vidmob partners with Realeyes to boost attention performance - Mobile Marketing Magazine
MobileMarketing· 10 hours agoVidmob has announced a new partnership to integrate Realeyes’ attention metrics into its creative data platform. As a result, the partnership will combine the two firms’ technology to boost ...
Snapchat unveils new ad campaign highlighting in-app connections - Mobile Marketing Magazine
MobileMarketing· 6 days agoSnapchat has launched a new campaign to promote togetherness and community in the app. More Love”, follows the platform “Less Social Media. According to the company, which recently rebranded ...
Tech, Media & Telecom Roundup: Market Talk
The Wall Street Journal· 1 hour ago1203 ET – Canada adds three more minerals to its critical minerals list — high-purity iron, phosphorus and silicon metal. Canadian officials say silicon...