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Revolut enlists Munya Chawawa to launch latest ad - Mobile Marketing Magazine
MobileMarketing· 2 hours agoRevolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing ...
How Hearst Magazines is using first-party data and AI for post-cookie ad targeting
Ad Age· 3 days agoThe publisher counts 300 million users online, and said it tested Aura on 25 of its magazine websites with 145 million U.S. monthly users. “It doesn’t require cookied users or even logged-in ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoHere’s a general assessment of which ad formats are typically undervalued or overvalued: Undervalued...
Vidmob partners with Realeyes to boost attention performance - Mobile Marketing Magazine
MobileMarketing· 4 hours agoVidmob has announced a new partnership to integrate Realeyes’ attention metrics into its creative data platform. As a result, the partnership will combine the two firms’ technology to boost ...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 5 days agoThe first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn...
United Airlines is launching its own advertising network
Quartz· 3 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
Council Post: In-House Or Outsourced: What's Best For Mobile Advertising?
Forbes· 5 days agoCEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising...
Snapchat unveils new ad campaign highlighting in-app connections - Mobile Marketing Magazine
MobileMarketing· 6 days agoSnapchat has launched a new campaign to promote togetherness and community in the app. More Love”, follows the platform “Less Social Media. According to the company, which recently rebranded ...
Chantilly Bridge (2023) Streaming: Watch & Stream Online via Paramount Plus
COMINGSOON.net via Yahoo News· 3 hours agoChantilly Bridge (2023) is a drama movie directed by Linda Yellen. The movie follows a group of...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 3 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...