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How Hearst Magazines is using first-party data and AI for post-cookie ad targeting
Ad Age· 4 days agoThe publisher counts 300 million users online, and said it tested Aura on 25 of its magazine websites with 145 million U.S. monthly users. “It doesn’t require cookied users or even logged-in ...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 18 hours agoUnited is billing the offerings, which allows marketers to reach consumers on its mobile app and...
Revolut enlists Munya Chawawa to launch latest ad - Mobile Marketing Magazine
MobileMarketing· 18 hours agoRevolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 7 days agoHere’s a general assessment of which ad formats are typically undervalued or overvalued: Undervalued...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 6 days agoThe first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn...
United Airlines is launching its own advertising network
Quartz· 3 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
The Age Of Media Networks
MediaPost· 1 day agoClever branding for sure -- mashing up kinetic (which connotes bodies in motion) and connective (something all ad-supported media strive to be) -- but the real point of this ...
Snapchat unveils new ad campaign highlighting in-app connections - Mobile Marketing Magazine
MobileMarketing· 7 days agoSnapchat has launched a new campaign to promote togetherness and community in the app. More Love”, follows the platform “Less Social Media. According to the company, which recently rebranded ...
Apple’s AI updates and the missing ad blocker—what marketers need to know about WWDC 2024
Ad Age· 6 hours agoPerhaps the most buzzworthy announcement at WWDC was Apple’s partnership with OpenAI, through which ChatGPT will be available to Siri in order to strengthen AI-powered tasks on Apple devices ...
Tech, Media & Telecom Roundup: Market Talk
The Wall Street Journal· 7 hours agoIt expects to roll out the burrito-based virtual brand nationally at the end of FY24. The company is also stressing value as consumers get skittish with...
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