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Elevate Your Mobile Marketing Strategy: AVOW's Ultimate Guide to Mobile OEM Ad Formats in 2024 - ...
MobileMarketing· 4 hours agoReady to take your mobile advertising strategy to new heights in 2024? AVOW is excited to present its latest in-depth guide on Mobile OEM Ad< ...
DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights - ...
MobileMarketing· 4 hours agoDanAds, a global leader in advertising technology and a leading white-label self-serve platform provider for over 40 publishers and brands worldwide, is excited to announce a new partnership ...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 1 day agoUnited is billing the offerings, which allows marketers to reach consumers on its mobile app and...
Revolut enlists Munya Chawawa to launch latest ad - Mobile Marketing Magazine
MobileMarketing· 1 day agoRevolut has launched a new brand campaign starring comedian, creator and presenter Munya Chawawa. In partnership with After Party Studios, the film features Chawawa playing ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 7 days agoHere’s a general assessment of which ad formats are typically undervalued or overvalued: Undervalued...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 6 days agoThe first initiative is the addition of in-stream video ads alongside publisher content. A LinkedIn...
United Airlines is launching its own advertising network
Quartz· 4 days agoUnited Airlines is trying to break into another business. The company announced Friday that it will...
Council Post: In-House Or Outsourced: What's Best For Mobile Advertising?
Forbes· 6 days agoCEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising...
The Age Of Media Networks
MediaPost· 1 day agoClever branding for sure -- mashing up kinetic (which connotes bodies in motion) and connective (something all ad-supported media strive to be) -- but the real point of this ...
Leaving Town? Here’s How to Prep Your Home
The Missourian· 7 hours ago(StatePoint) If you’re planning to travel this summer, you’re in good company. Eighty-two percent of adults in the United States – that’s more than 212...
