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DanAds and Brand Metrics join forces to transform advertising with advanced brand lift insights - ...
MobileMarketing· 3 hours agoThis collaboration is set to enhance advertising opportunities within the media industry, delivering a complete and effective offering tailored to the unique needs of publishers and their < ...
USA TODAY
USA Today· 3 days agoIf Advertiser is purchasing( i ) print advertising ("Print Ads" ) for display in Publisher 's newspaper property(ies) (each a "Newspaper"), or (ii..., "Ads") for distribution ...
'Zelda in the Backyard': ASF's Rolls-Royce restoration play is a love letter to dad
The Montgomery Advertiser via Yahoo News· 2 hours agoShe sold Zelda, and used the money to pay off her student loans. “Which means that my dad paid for...
Council Post: In-House Or Outsourced: What's Best For Mobile Advertising?
Forbes· 6 days agoCEO of Bidease, an AdTech startup on a mission to bring fully transparent, value-driven advertising...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 1 day agoUnited is billing the offerings, which allows marketers to reach consumers on its mobile app and...
LinkedIn expands video ads, AI tools to help B2B marketers
Search Engine Land· 6 days agoA LinkedIn spokesperson told Search Engine Land: “The Wire Program is available in all languages on ...
Council Post: Beyond Cookieless: Why You Need To Prepare Now, Despite Delays
Forbes· 6 days agoAfter finally taking steps to implement its long-promised (and many-times-delayed) purge of...
United launches a media network so advertisers can target its travelers
Ad Age· 4 days agoAirlines such as United have a lot of data on customers because of their frequent-flyer programs and long-standing partnerships with credit card companies. United today announced it will launch ...
Cheetah Mobile Announces First Quarter 2024 Unaudited Consolidated Financial Results - Cheetah ...
Benzinga· 4 days agoBEIJING, June 7, 2024 /PRNewswire/ -- Cheetah Mobile Inc. (NYSE:CMCM) ("Cheetah Mobile" or the "Company"), a China-based IT company, today announced its unaudited consolidated financial results for the
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 7 days agoHere’s a general assessment of which types of campaigns are typically undervalued or overvalued:...
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