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FreeWheel Unveils New Suite of Live Product Capabilities to Better Enable Programmatic Transactions...
Morningstar· 2 days agoFreeWheel also releases report on trends, best practices, and programmatic opportunities for advertisers across the growing array of live events moving to streaming platforms. FreeWheel, a global ...
Brightcove (BCOV) Expands Customer Base by Adding FrightPix
Zacks· 3 days agoWith the addition of FrightPix, Brightcove (BCOV) continues to expand its impressive portfolio of media clients, which includes industry giants such as AMC Networks, BBC Studios and JCOM.
MediaPost Publications - MediaPost Weekend 06/15/2024
MediaPost· 5 days agoThe National Retail Federation predicts people will lavish fathers with love, spending an average of $190. Oracle built its ad business through the acquisition of well-established companies including BlueKai and Moat.
Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
MediaPost· 2 days agoThere is seemingly no end to efforts when it comes to blocking TV-video advertising, as ad blockers keep looking to gain new ground. One ad-blocking technology ...
Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global...
Digital Journal· 7 days agoSafe Exchange™ deepens its relationship with Pixalate.CALGARY, AB / ACCESSWIRE / June 13, 2024 / A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, announced today its emerging collaboration ...
ReneVerse Unites with JetSynthesys to Reach 15M+ Monthly Players with Next-Gen In-Game Ads
Benzinga· 6 days agoThrough this collaboration, ReneVerse and JetSynthesys aim to deliver tailored, non-intrusive,...
What does the the Privacy Sandbox delay mean for ad tech?
The Drum· 6 days agoInMobi's Todd Rose (senior vice president of global business development and addressability)...
SiriusXM (SIRI) Embraces Unified ID 2.0 for Audio Advertising
Zacks via Yahoo Finance· 2 days agoSirius XM's (SIRI) advertising arm, Sirius XM Media, announces its partnership with The Trade Desk...
Eric Winter of ABC's The Rookie Releases Gold Medal Winning Rum
Morningstar· 3 days agoEric Winter, currently starring on ABC's The Rookie, is debuting Palm Republic Rum. Palm Republic is a premium rum available in Aged and Silver. It was then that I started to appreciate all ...
AccuWeather® Names Matt Gillis Chief Business Officer
AccuWeather· 7 days agoState College, PA – June 13, 2024 – AccuWeather, Inc., the global leader in weather forecasting services, has named media and technology industry veteran Matt Gillis to the new role of Chief ...