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Fox, FreeWheel Expand Playbook With Dynamic Ad Insertion in College Football Games
Next TV via Yahoo Sports· 3 days agoThe new relationship makes FreeWheel Fox’s primary ad-serving partner and main monetization engine....
...Corporation and FreeWheel Announce Expanded Partnership to Introduce Dynamic Ad Insertion for...
Morningstar· 3 days agoThis agreement includes a proprietary integration between FOX’s AdRise... to further drive scale, access and a more simplified path to premium video ad inventory. Fox Corporation ...
AI: How Will It Shape the Future of Media?
TV Technology via Yahoo News· 1 day agoWhile ML has improved efficiency and quality, generative AI technology is set to have an even greater impact on the future...translation that captures...
Netflix's member trends and engagement "improving" - KeyBanc By Investing.com
Investing.com· 2 days agoNetflix's (NASDAQ:NFLX) number of new users and the time people are spending engaging with the...
Reels continue to be a key driver of overall advertising growth for Meta Platforms: Citi By...
Investing.com· 2 days agoReels continue to be a key driver of overall advertising growth for Meta Platforms: Citi
Safe Exchange and Pixalate Come Together to Ensure Programmatic Ad Decisioning Better Serves Global...
Digital Journal· 2 days agoSafe Exchange™ deepens its relationship with Pixalate.CALGARY, AB / ACCESSWIRE / June 13, 2024 / A Parent Media Co. Inc. (APMC), the owner of Safe Exchange™, announced today its emerging collaboration ...
While Meta, X step back from publishers, TikTok sees them as an opportunity
Digiday· 2 days agoAmid TikTok’s uncertain future in the U.S., the company’s most recent restructure round reportedly...
Spotify Ramps Up Safety Measures As 2024 Elections Near - Radio Ink
Radio Ink· 5 days agoAs candidates continue to dole out ad dollars ahead of the 2024 election, Spotify is laying out global ground rules for platform safety.
EXCLUSIVE: 67% Of X Users Don't Pay For Elon Musk's New Premium Plans, Poll Reveals
Benzinga· 3 days agoAmong the changes was a push for more monetization with premium subscriptions for users and an end...
What is Cara, the Instagram alternative that gained 600k users in a week?
Creative Bloq via Yahoo News· 6 days agoFor anyone who's used Instagram, Cara will feel immediately familiar as the UI is very similar to...