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ANA: Just 36% of programmatic spend reaches consumers due to ‘cost waterfall’
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: A significant chunk of the money marketers spend on programmatic advertising is lost to...
Ad tech, agency firms continue to prop up MFAs despite crackdown pledges
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Kargo adds 3 minority-owned publishers to amplifier program
Marketing Dive via Yahoo Finance· 6 months agoDive Brief: Kargo has added three new publishing platforms — Gold House, equalpride and PinkNews —...
Clickbait websites could be siphoning $17 billion a year away from quality journalism–and brands...
Fortune via Yahoo Finance· 9 months agoThis year, we challenged brands to restore $1 billion of their advertising investments to supporting...
ANA: Marketing workforce diversity slips, reversing yearslong trend
Marketing Dive via Yahoo Finance· 4 months agoWhile progress was lost at the macro level, senior-level marketing roles hit the second-highest...
Comscore Embeds Gender Equity Metrics In Campaign Planning Tool
Next TV via Yahoo News· 10 months agoComscore logo on website Comscore said that it has embedded gender equity attributes in its digital...
Ad industry tries to quash proposed data broker regulations
Politico via Yahoo News· 10 months agoThe advertising industry has kicked off a campaign to kill a California bill that would make it...
Auburn football recruiting class: Meet Tigers’ 2024 incoming class
The Montgomery Advertiser via Yahoo Sports· 4 months agoAUBURN — There aren't any expected additions to the 2024 Auburn football recruiting class, but...
Auburn football recruiting class 2024: Meet the Tigers' early signees
The Montgomery Advertiser via Yahoo Sports· 6 months agoAUBURN — The 2024 Auburn football recruiting class is set to officially start taking shape....
How the top networking groups for CMOs stack up—and how much they cost
Fortune via Yahoo Finance· 2 months agoMarketing leaders tend to possess fat and ever-expanding digital Rolodexes. It’s impossible to reach...