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Newfronts: The Big Questions Ahead of Amazon, Snap and Roku Pitches to Ad Buyers
The Hollywood Reporter via Yahoo News· 1 year agoAmid an advertising downturn, media planners will be making their more selective bets after...
TikTok, Meta And Snap Topline NewFronts Lineup As Amazon And Peacock Leave The Stage
Deadline via Yahoo News· 2 months agoThe lineup for this spring’s NewFronts presentations to ad buyers has been finalized, with TikTok,...
Roku, Samsung, Vizio, TikTok, Meta To Present at NewFronts
Next TV via Yahoo News· 2 months agoIAB NewFronts logo 2024. A number of top streaming companies will present at this year’s NewFronts,...
Digital’s media-buying bonanza wrestles with an industry at crossroads
Marketing Dive via Yahoo Finance· 1 month agoCookie deprecation and a potential TikTok ban cast this year’s NewFronts in a different light while...
In First NewFronts Pitch Since His Jump From Fox, Roku Media President Charlie Collier Welcomes...
Deadline via Yahoo News· 1 year agoCharlie Collier, who segued last fall from lengthy exec stints at Fox Corp. and AMC Networks to a...
TikTok to Pitch Ad Buyers at IAB Newfronts Amid Scrutiny
The Hollywood Reporter via Yahoo News· 1 year agoIn 2022, the last in-person event of the IAB Newfronts was Twitter, a sort of last hurrah for...
NBCUniversal Sets May 2023 Dates For Upfronts & NewFronts Events; Ad Chief Linda Yaccarino Touts How...
Deadline via Yahoo News· 1 year agoNBCUniversal is getting the jump on the new year, announcing dates for its NewFronts and upfronts...
TikTok makes bigger bet on publishers with ads tied to buzzy content, events
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
2023 Writers Strike: Photos From the WGA Picket Line
Variety via Yahoo News· 1 year agoTV and movie writers began picketing studios on Tuesday after the WGA and Alliance of Motion Picture and Television Producers failed to come to an...
Snap Testing Sponsored Links in My AI Chatbot, Warner Bros. to Launch Snapchat First Story Takeover...
Variety via Yahoo News· 1 year agoSnap took the wraps off new advertising initiatives at its 2023 NewFronts presentation for marketers...