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15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 28 minutes agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 2 days agoOutside of Google, customers are searching more than ever across Amazon, retail media networks,...
Google's hidden logs detail thousands of privacy breaches
Fox News· 20 hours agoCall them mistakes, mishaps or reckless, a pattern of serious privacy breaches have been leaked from...
Let Ad Campaigns ‘Breathe’—Over Optimization Can Suffocate Results
Forbes· 4 days agoLike any good marketer you will always be testing and tinkering with your ad campaigns to optimize...
SMX Advanced is online next week… don’t miss out!
Search Engine Land· 3 days agoJoin thousands of search marketers next week for free at SMX Advanced — online June 11-12 — to learn expert-level, actionable tactics that will help you...
Matalan’s AI search ads are performing better than ones written by humans
Digiday· 2 days agoThe tactic was considered so promising that Matalan has begun piloting it on other product...
Google can’t escape class action claiming it collected, read private tax information
Courthouse News Service· 4 days agoGoogle must face class action claims that it collected and recorded private information from people...
Amazon sellers turn to Google | Northwest Arkansas Democrat-Gazette
Northwest Arkansas Democrat Gazette· 5 days agoShoppers find Great Oral Health's ads on Google when researching solutions for bad breath, gum...
Here are 3 ways Meta could pivot if 10% of its ad revenue were to disappear
CNBC· 2 days agoMeta Platforms could see a slowdown in a big revenue driver later this year. Wall Street analysts...
Lead gen vs. ecommerce: How to tailor your PPC strategies for success
Search Engine Land· 7 days agoThe ability to analyze performance that you gain can be used to pinpoint where customers are coming...