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Analysis-Carrefour-Pepsico dispute sheds light on key role of retailers' ad business
Reuters via Yahoo Finance· 2 months agoCarrefour and PepsiCo's just resolved three-month price dispute has shed light on a new aspect of...
Field Notes: Marketing
WWD via Yahoo Finance· 2 years agoMega retail players such as PepsiCo, Lowe’s, Walgreens, Amazon and Lululemon top the list of 100 brands consumers trust with using their personal data,...
Pepsi unveils new logo: See the updated branding ahead of iconic cola's 125th anniversary
USA TODAY via Yahoo Finance· 1 year agoPepsi is updating the soft drink's logo ahead of its 125th anniversary – while paying tribute to the...
Mtn Dew reaches out to gamers, outdoor enthusiasts with rewards programs
Marketing Dive via Yahoo Finance· 2 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Bubly hydrates Dry January participants with ‘press for bubly’ button
Marketing Dive via Yahoo Finance· 5 months agoDive Brief: PepsiCo sparkling water brand Bubly is hoping to help consumers make good on their Dry...
See the 2024 Super Bowl commercials already making a buzz online
KLAS articles via Yahoo News· 4 months ago(NEXSTAR) – You don’t have to wait until the big game to catch some of this year’s buzziest Super...
Pepsi can design predates Israel-Hamas war, unrelated to ongoing conflict | Fact check
USA TODAY via Yahoo News· 7 months agoThe claim: Pepsi, an Israeli company, changed its design to be pro-Palestinian to avoid boycotts An...
Pepsi's Coca-Cola trolling ad isn't as clever as it looks
Creative Bloq via Yahoo News· 4 months agoPepsi/Coca-Cola. From Burger King vs McDonald's to Pepsi vs Coca-Cola, some brand rivalries feel as...
Check out Aubrey Plaza, Nick Offerman reunite in Mountain Dew Baja Blast Super Bowl ad
Delaware Online | The News Journal via Yahoo News· 4 months agoEditor's note: This story has been updated to include new information about both the Super Bowl...
The Making of That Pepsi Ad You *Think* You Watched on TV
Rolling Stone via Yahoo News· 7 months agoA funny thing happened on the way to the Colosseum. That unbelievably epic three-minute Pepsi...
