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LinkedIn disables tool for targeted ads to comply with EU tech rules
StreetInsider· 1 day agoMicrosoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for targeted advertising in order to comply with EU ...
LinkedIn to limit targeted ads in EU after complaint over sensitive data use
TechCrunch· 2 days agoThe move comes more than three months after a collective of civil society groups filed a complaint...
I tracked all the ads I received in a day — here's what I saw
Business Insider via Yahoo News· 7 days agoWhen I was growing up, I found radio commercials unbearable, and I might have paid for an ad-free...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 2 days agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
Costco is getting into the ad business to keep up with Walmart and Target
Quartz· 2 days agoWilliamson told Marketing Brew that Costco is currently using audience data on its more than 70...
Yahoo To Combine Set-Top Box, CTV Data To Target Campaigns
Next TV via Yahoo News· 4 days ago...TV and linear viewing data to more effectively plan, buy and measure television campaigns. eBay,...
Small Business - Picayune Item | Picayune Item
The Picayune Item· 3 days agoThe NinaData buying intent platform is a near real-time contextual data platform for driving in-moment online results for brands. Using purpose-built AI for semantic analysis ...
Are Retail Media Networks Financial Services' Next Big Move?
PYMNTS.com· 6 days agoThis year more than 5 trillion digital ads will be shown globally. It’s a staggering number and a...
New Ireland Marketing Agency Boosts Market Reach With Website Upgrades and New Services
Digital Journal· 5 days agoThese services are designed to boost clients’ online presence. Advanced SEO techniques improve...
Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
The Drum· 17 hours agoHere, she dives into the data-backed campaign strategies Taboola's in-house creative agency,...