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Retailers look for alternatives as cookies are phased out
InternetRetailer.com· 1 day agoGoogle is eliminating third-party cookies, and retailers are actively searching for how to fill the...
Council Post: Maximizing Advertising Potential: The Emergence Of Zero-Party Ads
Forbes· 20 hours agoDespite another delay in Chrome’s cookie phase-out, the search for alternative methods for...
The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!
Forbes· 20 hours agoIt’s not your imagination if it feels like all your clients and competition are interested in the...
Did Kim Kardashian really deserve that crypto fine?
TechCrunch· 2 days agoWelcome to Chain Reaction, where we unpack and explain the latest in crypto news...whether Kim Kardashian really deserved that $1.26 million fine that...
TikTok becomes campaign battleground for Conservatives, Labour during UK election
South China Morning Post· 13 hours agoData security concerns – which led to the Chinese ByteDance-owned app to be banned on government...
Council Post: The Power Of Measurement: How To Optimize Your Next Campaign
Forbes· 20 hours agoMarketing measurement was once fairly simple: You launched a campaign, and then you measured its...
Is Google Stock A Buy After It Passes A $2 Trillion Valuation?
Forbes· 2 days agoGemini chatbot if you should buy Alphabet (GOOG) (GOOGL) stock, and you'll get a bulleted list of...
Google's AI Offerings Are Missing One Big Thing. People.
Forbes· 7 days agoThis past week Google announced a number of changes and product launches in the advertising, search...
Council Post: The End Of Third-Party Cookies: A Guide To First-Party Data For E-Commerce
Forbes· 7 days agoWhile some see the deprecation of third-party cookies as a challenge, it can also be viewed as an...
Council Post: Smart Business Intelligence Strategies For SMEs: Staying Competitive In 2024
Forbes· 3 days agoIn today’s competitive market, small and medium-sized enterprises (SMEs) are harnessing the power of business intelligence (BI) to help them stay ahead. Let's explore some impactful and accessible ...