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Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 1 day agoThe largest growth is forecast for online listings, which encompasses sites for cars, jobs, merchandise, real estate...It is forecast to hit $1.2...
Kirameki: The display screen that could reshape advertising and retail
Fast Company Magazine· 6 days agoSince the pandemic, the industry has grown year on year, with Emarketer reporting the global...
$17 billion UK adtech lawsuit against Google can go ahead, tribunal rules
CNBC· 6 days agoThe Alphabet Inc. logo is displayed on a smartphone screen. Google parent Alphabet must face a mass...
OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaPost· 2 days agoBorrell analysts predict a year of “healthy” growth for local advertising in 2024, but not as good as previously predicted due to weakness across small-to-medium businesses ...
Google Pays $2.3 Million for Trial by Judge, Not Jury, in US Antitrust Case
Bloomberg via Yahoo Finance· 4 days ago(Bloomberg) -- A federal judge ruled that Alphabet Inc. will face a bench trial instead of a jury in...
Fourth Circuit says South Carolina must answer Google’s subpoena in antitrust case
Courthouse News Service· 7 days agoAttorneys for the South Carolina Department of Parks, Recreation and Tourism argued at a May 8...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 5 days agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 18 hours agoConsumers have firmly embraced streaming for its convenience, choice, and control, solidifying CTV as the fastest-growing advertising segment — with the IAB forecasting it ...
The Most Festive City in the US
Insider Monkey via Yahoo Finance· 2 days agoIn this article, we will reveal the most festive city in the US. If you wish to look at our detailed rankings, you can go to the 25 Most Festive Cities...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 1 day agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...
