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Study: Local TV Advertising to Grow 5.9% in 2024
TV Technology via Yahoo Finance· 1 day agoThe largest growth is forecast for online listings, which encompasses sites for cars, jobs, merchandise, real estate...It is forecast to hit $1.2...
Walmart is winning over investors, but its growth story relies on three key e-commerce initiatives
Yahoo Finance via AOL· 6 hours agoThen, as more customers shop on its marketplace, it becomes more important for sellers to use ...
Kirameki: The display screen that could reshape advertising and retail
Fast Company Magazine· 6 days agoSince the pandemic, the industry has grown year on year, with Emarketer reporting the global...
OTT/CTV Experiencing 'Jackrabbit' Effect, Borrell Data
MediaPost· 2 days agoBorrell analysts predict a year of “healthy” growth for local advertising in 2024, but not as good as previously predicted due to weakness across small-to-medium businesses ...
$17 billion UK adtech lawsuit against Google can go ahead, tribunal rules
CNBC· 7 days agoThe Alphabet Inc. logo is displayed on a smartphone screen. Google parent Alphabet must face a mass...
Albertsons Media Collective Partners with Rokt to Extend Its Retail Media Ecosystem, Adds...
Morningstar· 5 days ago(NYSE: ACI), a leading food and drug retailer in the United States. Under the new partnership, brands that are non-endemic to Albertsons' existing retail media network—meaning their products ...
Google Pays $2.3 Million for Trial by Judge, Not Jury, in US Antitrust Case
Bloomberg via Yahoo Finance· 4 days ago(Bloomberg) -- A federal judge ruled that Alphabet Inc. will face a bench trial instead of a jury in...
Fourth Circuit says South Carolina must answer Google’s subpoena in antitrust case
Courthouse News Service· 7 days agoAttorneys for the South Carolina Department of Parks, Recreation and Tourism argued at a May 8...
Council Post: Demystifying Retail Media Networks: How Global Brands Are Approaching The Future Of...
Forbes· 5 days agoFor those who are unfamiliar, you can think of retail media networks (RMNs) as a bridge between...
Sponsored by: PREMION - Don't Get Left Behind: CTV Strategies Every Local Advertiser Needs
MediaPost· 1 day agoConsumers have firmly embraced streaming for its convenience, choice, and control, solidifying CTV as the fastest-growing advertising segment — with the IAB forecasting it ...