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Selling Clients On Spending Money - Radio Ink
Radio Ink· 1 hour agoThe hardest job a seller has is trying to convince someone to spend advertising dollars. But what if that "selling clients" step was removed?
FOX Corp maintains hold rating amid market challenges By Investing.com
Investing.com· 6 days ago(NASDAQ: FOXA), citing the company's strong sports and news programming as positive factors. The...
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 1 day agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
OpenAI strikes deal with Reddit to bring content to ChatGPT
NY Post via Yahoo News· 6 days agoThe deal underscores Reddit’s attempt to diversify beyond its advertising business, and follows its...
Upfronts Put Football, Big Stars, Tech Talk in the Spotlight
Next TV via Yahoo News· 3 days agoAfter a year in which strikes kept actors from appearing at upfront events, 2024 looked like a...
Build Your Own Programming Language - Second Edition (worth $39.99) free until May 29
Neowin· 2 days agoClaim your complimentary eBook worth $39.99 for free, before the offer ends on May 29. There are...
FCC Proposes Rules Requiring Disclosure of AI Content in Political Ads
TV Technology via Yahoo News· 16 hours agoThe FCC said that the Bipartisan Campaign Reform Act provides the Commission with authority...
How stores use TikTok to sell e-cigarettes to children
Medical Xpress· 6 hours agoA new paper in Nicotine and Tobacco Research shows that advertising and sales of vaping products is...
Netflix advertising is booming: More than 40 million users are now on its ad-supported tier
Fast Company Magazine· 7 days agoNetflix was late to the ad-supported side of the subscription streaming world, but it is quickly...
When Will The Streaming Walled Gardens Get Some Peepholes?
MediaPost· 2 days agoDo we get a clearer picture -- of what Prime Video is and is not -- when it comes to subscriber scale versus other streaming services? Amazon says Prime Video is the largest U.S. ad-supported ...