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Publicis Groupe CEO Arthur Sadoun Honored at CEW Cancer and Careers Luncheon
WWD· 1 day ago“We believe work offers hope, dignity and joy during one of life’s trying moments,” said CEW...
House GOP opens investigation into bias at media watchdog NewsGuard
The Washington Times· 1 day agoHouse Oversight Chair James Comer announced an investigation Thursday into NewsGuard, an outfit that...
Publicis Deploys BSBot at Cannes to Call Out AI Hype
AdWeek· 3 days agoArtificial intelligence will undoubtedly be the big topic at Cannes Lions, and Publicis Groupe is prepared to dispel myths and reveal its huge AI...
Gracenote highlights inclusive-focused media investment opportunities for ad buyers
Yucaipa News Mirror· 2 days agoGracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new ...
Audio’s Primetime Aligns With Key Purchasing Moments
AdWeek· 4 days agoThe good news is that brands can reach consumers when they’re making those decisions during audio’s primetime. To better quantify how present audio is...
NBA initiative turns 'silent killers' into game-changing sports equipment — here's how it will...
The Cool Down via Yahoo News· 21 hours agoIndividual consumers can easily incorporate this practice into their daily lives as well. Nets for...
Why Euro 2024 is 'a big step change' for the areas advertisers will rely on
Digiday· 1 day agoMarketers, however, will be watching out for the advertisers that manage to use the tournament to tune into crowd sympathies, build up their brands and harness those unfolding sporting narratives ...
Daytime is Prime Time For Audio Platforms: Study
MediaPost· 4 days agoResearch here comes from big audio platform, SiriusXM Media working with Publicis Media and Edison Research on a nationally representative online diary study of over 2,200 ...
Lowe's Names a New CMO and Gives an Inside Look at Its First Work With Dentsu Creative
AdWeek· 4 days agoThe marketing team at Lowe’s Home Improvement is hoping to give its bottom line an assist with an...
Gen AI is a supreme threat to SME agencies. But there are opportunities
The Drum· 5 days agoAs an SME agency owner of the eight&four Group – a circa 130-person digital marketing agency network – I feel acute pressure points from generative AI (gen AI) on all sides. Altman and his kin ...
