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1. • 

     Rihanna's Fenty brands are capitalizing on her Super Bowl halftime show performance in 'pure genius'...

     Business Insider via Yahoo News· 1 year ago

     The campaign, which features limited-edition, game day-themed items, has been called "pure genius"...

2. • 

     I Don’t Have a Laundry Room, so I’m Grabbing These Space-Saving Baskets for 53% Off

     Real Simple via AOL· 4 months ago

     Dotdash Meredith and Yahoo Inc. may earn commission or revenue on some items through the links...

3. • 

     The Internet Is Going Absolutely Wild for Our No-Bake Pecan Pie Dip

     allrecipes via Yahoo News· 7 months ago

     This quick holiday dip is “pure genius.” Don’t get us wrong—the classics are king around the...

4. • 

     This Is the Most Useful Butter Holder You Never Knew You Needed

     The Pioneer Woman via Yahoo News· 1 year ago

     This Butter Holder Is the Ultimate MultitaskerAu Cao It's rare when a new kitchen tool comes along...

5. • 

     Home Cooks Are Sharing The "Fraud Meals" They'd Be Lost Without, And Several Are Pure Genius

     BuzzFeed via Yahoo News· 2 months ago

     We all have that one easy yet impressive-tasting recipe that never fails to impress at a dinner...

6. • 

     13 viral TikTok home Prime Day deals that are just pure genius

     In The Know by Yahoo· 8 months ago

     Don't think that Amazon only has expensive televisions and other tech deals on sale (although you...

7. • 

     Guinness has designed a winter fashion accessory

     Creative Bloq via Yahoo News· 5 months ago

     A screenshot from the Guinness Christmas advert. Guinness famously used the slogan 'pure genius', and this is one case where we have to agree. Its...

8. • 

     The Tool Costco Uses To Slice Pizza Is Pure Genius

     Tasting Table via Yahoo News· 3 weeks ago

     Pepperoni pizza with cheese pull - usaphoto/Shutterstock Get on your tiptoes to take a sneaky peek of a Costco food court kitchen and you'll likely spot...

9. • 

     Anne Hathaway's 2-Second Dessert Hack Is Pure Genius

     allrecipes via Yahoo News· 3 weeks ago

     It's a certified party-stopper. Getty Images In case you haven’t caught it yet, "The Idea of You" is the new romance film that already has fans begging...

10. • 

      Jennifer Garner’s 3-Ingredient Blender Sauce Is Pure Genius

      allrecipes via Yahoo News· 1 month ago

      She learned it from a master pizza maker. Getty Images/Allreicpes If you haven’t caught the return...