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Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 5 days agoFrom songs and shows to moods and activities, the context in which ads play can determine whether...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 5 hours agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
X to Launch TV App ‘Soon,’ CEO Linda Yaccarino Says
PYMNTS.com· 3 hours agoX (formerly Twitter) will soon launch an X TV App that will bring real-time content to smart TVs. “This will be your go-to companion for a high-quality,...
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Forbes· 19 hours agoDiscover the critical need for improved ad safety and digital PR to safeguard against the rising...
Here's How to Actually Get an ROI in Marketing | Entrepreneur
Entrpreneur· 7 hours agoThe field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in...
Abortion access for out-of-state patients: California lawmakers working on new bil
Axios· 7 hours agoCatch up quick: California was one of several "blue" states that expanded abortion access protections following the Supreme Court's decision in the 2022 Dobbs case that overturned Roe v. Wade ...
California Gov. Gavin Newsom hits Republicans on abortion restriction pushes
Axios· 2 days agoCalifornia Gov. Gavin Newsom (D) is stepping up abortion access efforts while targeting Republicans...
Netflix Says It’s Going Dark on Subscriber Numbers. Is the Model Maturing?
Barrons.com· 4 days agoThe announcement came in the midst of a blowout quarter, suggesting that the growth from the...
IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED...
FOX 5 San Diego· 12 hours agoIntegral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation ...
Newsom proposes law to help Arizonans get abortions in California
Washington Post· 2 days agoCalifornia Gov. Gavin Newsom (D) said Sunday he would introduce legislation that would help...