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Reddit introduces Dynamic Product Ads
Search Engine Land· 13 hours agoKey features. Here’s what Reddit advertisers can expect: Instant campaign creation as the ads auto-populate in real-time with the latest images, pricing...
Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 7 days agoFrom songs and shows to moods and activities, the context in which ads play can determine whether...
Key Takeaways From Variety’s Entertainment Marketing Summit: ‘You Have to be Reactive and Agile’
Variety via AOL· 50 minutes agoVariety’s Entertainment Marketing Summit in Los Angeles, presented by Deloitte, brought together...
Newsom ignoring California crises to promote himself in pro-abortion campaign, GOP lawmakers say
Fox News via Yahoo News· 14 hours agoCalifornia Republicans torched Gavin Newsom for his national abortion rights ad Monday while the...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 1 day agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Forbes· 2 days agoDiscover the critical need for improved ad safety and digital PR to safeguard against the rising...
Netflix Says It’s Going Dark on Subscriber Numbers. Is the Model Maturing?
Barrons.com· 5 days agoThe announcement came in the midst of a blowout quarter, suggesting that the growth from the...
X to Launch TV App ‘Soon,’ CEO Linda Yaccarino Says
PYMNTS.com· 1 day agoX (formerly Twitter) will soon launch an X TV App that will bring real-time content to smart TVs. “This will be your go-to companion for a high-quality,...
Big Tech can’t hoard brainwave data for ad targeting, Colorado law says
Ars Technica· 6 days agoOn Wednesday, Colorado expanded the scope of its privacy law initially designed to protect biometric...
What Is Programmatic Advertising? How Does It Work?
Search Engine Journal· 5 days agoProgrammatic advertising has been a buzzword in the marketing industry for quite some time. Programmatic advertising is a perfect realm where precision...