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How Diageo, Progressive and eBay Use Gen AI to Tailor Ads
AdWeek· 5 hours agoIn the past 18 months, eBay has evolved its use of gen AI from text and image generation for ads to detecting trends and incorporating these insights into relevant emails and ads. Diageo, currently ...
Ad Targeting Through Large Language Models
MediaPost· 3 days agoThe secret is using large language models (LLMs) and create a platform that "listens" for what consumers do and don’t like. Burg suggests starting with permission-based data such as past-purchase history, location and age.
Child video gamers exposed to 52 mins of junk food ads per hour
The Telegraph via Yahoo News· 3 days agoAdvertisers target young children for their 'pester power' - Peter Cade/Ascent Xmedia The channels...
Regeneron shares rise on Evercore ISI Outperform rating By Investing.com
Investing.com· 2 days ago(NASDAQ:REGN), assigning an Outperform rating to the stock along with a price target of $1,150....
OpenAI Expected to Integrate Real-Time Data In ChatGPT
Search Engine Journal· 4 days agoSam Altman, CEO of OpenAI, dispelled rumors that a new search engine would be announced on Monday,...
The $3bn question: What brands can learn from political campaigns
The Drum· 7 days agoAt the heart of this evolution is the convergence of politics and commercial marketing, a topic...
X boasts 8 billion daily video views as it pushes to become video-first
Digiday· 11 hours agoWith the latest stats, X aims to make headway toward positioning itself as a video-first experience...
Earnings call: Vuzix Q1 revenue falls, optimistic on future growth By Investing.com
Investing.com· 5 days agoIn the first quarter of 2024, Vuzix (NASDAQ:VUZI) Corporation (NASDAQ: VUZI) reported a revenue of...
Earnings call: Relmada Therapeutics reports Q1 2024 financials By Investing.com
Investing.com· 5 days agoThe company is advancing its Phase 3 program for REL-1017 as a treatment for major depressive...
Earnings call: Ziff Davis sees growth in Q1 2024, plans M&A activity By Investing.com
Investing.com· 6 days agoZiff Davis (NASDAQ: ZD) has reported a revenue increase of 2.4% in the first quarter of 2024, a...