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Contextual Targeting Serves Up Ads When Consumers Are in the Mood
AdWeek· 6 days agoFrom songs and shows to moods and activities, the context in which ads play can determine whether...
Top Adtech Companies: Industry Leaders Driving Innovation In Advertising
TechBullion· 9 hours agoAdTech, or advertising technology, has rapidly transformed the way businesses connect with...
X to Launch TV App ‘Soon,’ CEO Linda Yaccarino Says
PYMNTS.com· 7 hours agoX (formerly Twitter) will soon launch an X TV App that will bring real-time content to smart TVs. “This will be your go-to companion for a high-quality,...
Malvertising Slips Through: Boosting Digital PR And Ad Safety Is Vital
Forbes· 24 hours agoDiscover the critical need for improved ad safety and digital PR to safeguard against the rising...
Here's How to Actually Get an ROI in Marketing | Entrepreneur
Entrpreneur· 11 hours agoThe field of newsletter marketing offers a highly cost-efficient channel for achieving high ROI in...
California Gov. Gavin Newsom hits Republicans on abortion restriction pushes
Axios· 2 days agoCalifornia Gov. Gavin Newsom (D) is stepping up abortion access efforts while targeting Republicans...
Meta Shares Lead Gen Ad Tips
Social Media Today· 5 days agoMeta has provided some new tips for marketers who are looking to run lead generation ad campaigns across its apps, which could provide some more guidance for your Lead Gen ...
Netflix Says It’s Going Dark on Subscriber Numbers. Is the Model Maturing?
Barrons.com· 4 days agoThe announcement came in the midst of a blowout quarter, suggesting that the growth from the...
Big Tech can’t hoard brainwave data for ad targeting, Colorado law says
Ars Technica· 5 days agoOn Wednesday, Colorado expanded the scope of its privacy law initially designed to protect biometric...
Council Post: Beyond Content Creation: 16 Innovative AI Applications
Forbes· 2 days agoContent creation isn’t AI’s only specialty—there are many other applications for AI that can make a big productivity, strategy and cost-saving impact for businesses.