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Seb Coe unveils $10m ‘ultimate championships’ to be athletics’ answer to the Super Bowl
The Telegraph via Yahoo Sports· 5 days agoA new “ultimate championship” of athletics has been launched with a record-breaking $10 million...
Mills wants European Athletics Championships glory
BBC via Yahoo Sports· 15 hours agoLast year, Mills also put himself only behind two other stars of the 1980 Games - Steve Cram and Sebastian Coe - in the all-time British records for the...
World track body creates biennial championships with bigger cash prizes as potential Olympics rival
San Francisco Chronicle· 5 days agoIn what could directly challenge the Olympics, the Ultimate Championships are set to be staged every...
World Athletics launches richest competition ever, with US$10 million prize fund
South China Morning Post· 5 days agoOn Monday, World Athletics president Sebastian Coe said the timing of the Ultimate Championship...
World Athletics' prize money for Olympic champions is discriminatory, EOC says
Reuters· 19 hours agoThe decision by World Athletics to offer prize money to gold medallists at next month's Paris...
Athletics-New global event means world championship every year
Arizona Daily Sun· 5 days agoThe event is aligned with World Athletics' aim to stay relevant, and keep pace with the interests of...
Why the Paris Olympics' opening ceremony won't take place in a stadium
WUSA 9 Washington, D.C.· 3 days agoExactly 100 years since the Olympics were last staged in Paris, and 128 years since its modern...
World Athletics launching US$10m Ultimate Championship to crown 'best of the best' - SportsPro
SportsPro· 4 days agoWorld Athletics is set to distribute the biggest prize pot in the sport’s history at its new ‘Ultimate Championship’ launching in September 2026. The governing body has shared details about ...