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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 1 day ago“Linear TV advertising is still declining,” said Kate Scott-Dawkins, GroupM’s global president of...
Trump's Truth Social struggles to grow its user base, according to new data
NBC Universal via AOL· 24 hours agoTrump Media says it is focused on adding new features to Truth Social, including live TV streaming,...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 4 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Weather, last-minute plans and social media will drive tourism this summer
Albany Times Union· 8 hours agoWhen asked how he thinks the summer tourist season is shaping up, John Carr will tell you to check...
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 4 days agoThe company he now runs, VideoAmp, helps advertisers target consumers...common ownership. Media...
TV Q&A: Does retired KDKA anchor Stacy Smith star in an Ozempic TV ad?
Pittsburgh Tribune-Review· 4 days agoTrib Total Media TV writer Rob Owen answers reader questions every Wednesday at TribLive.com in a...
US FCC chair backs requiring AI disclosure in campaign TV, radio ads
Arizona Daily Sun· 3 days agoRosenworcel is asking her colleagues to vote to advance a proposed rule that would require...
Joe Uncool? Biden grumps at media as election pressure mounts
AFP via Yahoo News· 1 day agoFrom testy exchanges with reporters to outright silence, the pressure of Joe Biden's US presidential...
FCC’s Carr Opposes Effort to Require Disclosure of AI-Content in Political Ads
TV Technology via Yahoo News· 2 days agoCarr also argued that the proposal for new FCC regulations “can only muddy the waters. AI-generated...
Walmart Takes Amazon Battle Into New Virtual Spaces
PYMNTS.com· 2 days agoWalmart Chief Marketing Officer William White announced Wednesday (May 22) in a LinkedIn Post the launch of Walmart Realm, a gamified marketplace of more...