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Retailers to use AI for marketing, financial forecasting: survey
Retail Dive via Yahoo Finance· 5 months agoDive Brief: More than half of retail and consumer packaged goods executives will invest in...
Forrester Research, Inc. (NASDAQ:FORR) Q4 2023 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 4 months agoForrester Research, Inc. (NASDAQ:FORR) Q4 2023 Earnings Call Transcript February 8, 2024 Forrester...
AI will boost Google but cause a Super Bowl ad fumble in 2024: Forrester
Marketing Dive via Yahoo Finance· 7 months agoTikTok and in-game ads will also surge, but deepfake political ads could cause headaches, per the...
Teen TikTok usage plateaus — here’s what the numbers say
Marketing Dive via Yahoo Finance· 7 months agoTikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of...
E-commerce Sector Anticipates Growth in 2024, CommerceNext Survey Indicates
WWD via Yahoo News· 5 months agoIn partnership with Forrester Research, CommerceNext reveals optimism among e-commerce businesses...
Amazon's dominance has limits: Here's what consumers still buy directly from makers
Quartz via Yahoo Finance· 1 year agoDespite its retail dominance, Amazon has yet to conquer fashion. According to survey data from...
What to expect this Black Friday, Cyber Monday
Retail Dive via Yahoo Finance· 7 months agoWith inflation having moderated somewhat from 2022, supply chain problems easing and COVID-19 pandemic restrictions seemingly a thing of the past, the...
Forrester Research: Q1 Earnings Snapshot
Associated Press Finance via Yahoo Finance· 1 month agoCAMBRIDGE, Mass. (AP) — CAMBRIDGE, Mass. (AP) — Forrester Research Inc. (FORR) on Tuesday reported a loss of $6.7 million in its first quarter. On a per-share basis, the Cambridge, Massachusetts-based ...
Guess What Will Drive Most Retail Sales by 2028, According to Forrester
WWD via Yahoo Finance· 2 weeks agoWorldwide, the online shopping business will be worth $6.8 trillion by 2028, a new Forrester study...
Consumers find chatbots disappointing, but that won't harm adoption
TechCrunch ExtraCrunch· 1 year agoThe advent of AI tech like ChatGPT dramatically improved the chatbot experience, showing that...