Search results
Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds
Next TV via Yahoo News· 3 months agoA person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable ad...
73% of Marketers Say They Use Addressable Advertising: Survey
Next TV via Yahoo News· 10 months agocouple watching addressable advertising More marketers are using addressable advertising, according...
Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads
TechCrunch· 2 years agoDisney struck an advertising agreement with The Trade Desk, making it possible for brands to target...
Advertisers Plan To Boost Addressable Spending: Survey
Next TV via Yahoo News· 6 months agoA person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable...
FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
Next TV via Yahoo News· 8 months agoFreeWheel logo. FreeWheel said it will support LiveRamp’s RampID identifier, a move than will allow...
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Next TV via Yahoo News· 5 months agoCrystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...
Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media
Next TV via Yahoo News· 2 months agoPhilo Adds Pop, Smithsonian Channel. Dish Media said it made an exclusive agreement to sell...
In Ad Tech Wars, Disney Counts on YODA for an Edge
Next TV via Yahoo News· 11 months agoThe Child in Disney Plus's 'The Mandalorian' With YODA in place, The Walt Disney Co.’s advertising-sales operation believes the Force is with it. That’s...
TV’s Fragmented Landscape Has Made Reach Extension a Necessity (B+C Guest Blog)
Next TV via Yahoo News· 6 months agoCouple watching addressable advertising. Madhive chief revenue officer Jon Kaplan (Image credit:...
Lotame Adopts Unified ID 2.0 To Bolster CTV Business
Next TV via Yahoo News· 4 months agoCouple watching addressable advertising. Lotame, a global customer data provider, said it has adopted the Unified ID 2.0, the identity technology...