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Addressable Ads Increase Reach of Campaigns of All Sizes, Study Finds
Next TV via Yahoo News· 4 months agoA person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable ad...
Addressable TV stakeholders form trade organization as ad spend grows
Marketing Dive via Yahoo Finance· 7 months agoDive Brief: Go Addressable, an initiative meant to advance addressable TV advertising, has formed as...
73% of Marketers Say They Use Addressable Advertising: Survey
Next TV via Yahoo News· 11 months agocouple watching addressable advertising More marketers are using addressable advertising, according...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 2 weeks agoEffectv. Comcast’s Effectv advertising-sales unit said it will be able to offer Audience Addressable...
Disney strikes a big adtech deal with The Trade Desk as Disney+ expands into ads
TechCrunch· 2 years agoDisney struck an advertising agreement with The Trade Desk, making it possible for brands to target...
Advertisers Plan To Boost Addressable Spending: Survey
Next TV via Yahoo News· 7 months agoA person sits in front of a TV screen with a target, bullhorn and remote over it. Addressable...
Comcast Using TransUnion Identity Data To Create Audiences for Addressable Ad Campaigns
Next TV via Yahoo Finance· 2 weeks agoTransUnion logo on a phone. Comcast Advertising said it reached an agreement to use TransUnion’s...
FreeWheel Will Support LiveRamp’s RampID To Enable More Addressable CTV Advertising
Next TV via Yahoo News· 9 months agoFreeWheel logo. FreeWheel said it will support LiveRamp’s RampID identifier, a move than will allow...
Looking Ahead at Ad Tech as New Year for CTV, Data and Programmatic Begins
Next TV via Yahoo News· 5 months agoCrystal ball . After a difficult year for traditional advertising, top ad-tech executives see some...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 2 weeks agoDirecTV. NEW YORK—DirecTV Advertising has unveiled a new slate of product enhancements to its...