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4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 1 day agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Why contextual AI helps retail marketers shop smarter, not harder
The Drum· 5 hours agoCashing in on a new retail advertising era where AI-driven contextual targeting, not just behavior,...
5 Essential Tools For Financial Advertisers In 2024
Benzinga· 3 days agoNavigating the ever-evolving landscape of financial advertising requires a deft touch and the latest tech-savvy tools. From the razor-sharp precision of...
Council Post: The Power Of Measurement: How To Optimize Your Next Campaign
Forbes· 1 day agoMarketing measurement was once fairly simple: You launched a campaign, and then you measured its...
Introducing our AI-powered advertising products
Hospitality Net· 4 days agoAt EXPLORE 24, we introduced multiple new advertising products and opportunities to help our partners create and manage high-performing marketing campaigns. As the leading ...
EU monitors new Meta measures on tackling disinformation ahead of June elections
RFI via Yahoo News· 3 days agoSpeaking on Tuesday, a spokesperson for the commission said, "Meta has now deployed new...
10 AI applications for companies that want to streamline their business and improve customer...
Business Insider via Yahoo News· 17 hours agoThe logistics company has several robot-related projects, including a pilot program for a robot...
Klaviyo integrates with TikTok to enhance ad targeting By Investing.com
Investing.com· 20 hours agoThe collaboration aims to provide businesses with the ability to create more personalized ...
Shrinking budgets leave programmatic marketers with a raw deal
Digiday· 9 hours agoClients being stingier with their budgets has ripple effects throughout programmatic marketing,...
Assist Marketing Expands Street Team Marketing Staffing
Digital Journal· 21 hours agoAssist Marketing collaborates with various groups across the United States to meet the advertising and staffing needs of local and multinational businesses. The expansion ...
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