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Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Technology via Yahoo Finance· 4 days ago"With...brands, agencies and publishers navigate the challenges of CTV advertising," said Jorge...
LinkedIn disables tool for targeted ads to comply with EU tech rules
Reuters via Yahoo News· 3 days agoMicrosoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoOvervalued Brand search campaigns These campaigns target keywords directly related to the...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 4 days agoRFO technology,” said Amy Leifer, chief advertising sales officer at DirecTV Advertising....
Facebook ads target Black users with racially biased algorithm
Rolling Out· 3 days agoA recent study conducted by university researchers in 2024 has brought to light that Facebook's ...
Costco Begins Selling Millions of Customers' Purchase History to Advertisers
iTech Post· 8 hours agoCostco will be joining its competitors like Walmart and Target as the wholesale retailer begins...
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 6 days agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
Goldman's 10 industry themes for 2024 - Part 1 By Investing.com
Investing.com· 6 days agoThe quarterly earnings season has largely ended, and Goldman Sachs has taken this opportunity to...
Study Reveals Racial Bias in Facebook Ads for Education Opportunities - Black Enterprise
Black Enterprise· 4 days agoA 2024 research paper suggests that Facebook’s advertising algorithm has unevenly targeted Black...
Experts Share Their Winning Audio Advertising Strategies
AdWeek· 4 days agoCreativity is more than just a catalyst for advertising effectiveness and profitability; it’s a critical force in successful campaigns. Studies from WARC show creatively effective ...