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Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Technology via Yahoo Finance· 4 days ago"With...brands, agencies and publishers navigate the challenges of CTV advertising," said Jorge...
Citi lifts PayPal shares target on solid transition progress By Investing.com
Investing.com· 5 hours agoOn Monday, Citi has updated its outlook on PayPal Holdings Inc (NASDAQ:PYPL) shares, increasing the...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 4 days agoRFO technology,” said Amy Leifer, chief advertising sales officer at DirecTV Advertising....
LinkedIn disables tool for targeted ads to comply with EU tech rules
Reuters via Yahoo Finance· 3 days agoMicrosoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoOvervalued Brand search campaigns These campaigns target keywords directly related to the...
Facebook ads target Black users with racially biased algorithm
Rolling Out· 3 days agoA recent study conducted by university researchers in 2024 has brought to light that Facebook's ...
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 6 days agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
Smart-TV prices set to surge as DePIN SNPad token mining begins
The Cointelegraph· 6 days agoSNPad, a revolutionizing Web3 platform that will pay people to watch commercials on TV, announced the listing of its SNPAD token on Uniswap on June 4, 2024, at 12:00 UTC. Crypto enthusiasts ...
Costco Begins Selling Millions of Customers' Purchase History to Advertisers
iTech Post· 12 hours agoCostco will be joining its competitors like Walmart and Target as the wholesale retailer begins...
Goldman's 10 industry themes for 2024 - Part 1 By Investing.com
Investing.com· 6 days agoThe quarterly earnings season has largely ended, and Goldman Sachs has taken this opportunity to...