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Study Local TV Advertising to Grow 5.9% in 2024
TV Tech· 1 hour agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
How B2B marketers can adapt to a privacy-first world
TechRadar· 3 hours agoThe message is clear — the future of B2B marketing lies in respecting and protecting user privacy. Google's 2020 announcement to block third-party...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 8 hours agoThe platform gives brands the ability to target consumers across the marketing funnel, from...
Seedtag Acquires the Sell-Side Ad Platform Beachfront
TV Technology via Yahoo Finance· 4 days ago"With...brands, agencies and publishers navigate the challenges of CTV advertising," said Jorge...
LinkedIn disables tool for targeted ads to comply with EU tech rules
Reuters via Yahoo Finance· 3 days agoMicrosoft's LinkedIn has discontinued a tool that allows it to use sensitive personal data for ...
Citi lifts PayPal shares target on solid transition progress By Investing.com
Investing.com· 8 hours agoOn Monday, Citi has updated its outlook on PayPal Holdings Inc (NASDAQ:PYPL) shares, increasing the...
DirecTV Advertising Unveils New Slate of Ad Capabilities
TV Technology via Yahoo Finance· 4 days agoRFO technology,” said Amy Leifer, chief advertising sales officer at DirecTV Advertising....
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 6 days agoOvervalued Brand search campaigns These campaigns target keywords directly related to the...
Facebook’s Ad Algorithm Pushes Black Users to For-Profit Colleges
The Intercept· 6 days agoFacebook’s advertising algorithm disproportionately targets Black users with ads for for-profit...
Facebook ads target Black users with racially biased algorithm
Rolling Out· 3 days agoA recent study conducted by university researchers in 2024 has brought to light that Facebook's ...