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Samsung Ads Expands AI Tools To Target Streaming Viewers (NewFronts)
Next TV via Yahoo News· 5 days agoSamsung said it was developing new ways to engage...advertisers alike,” Michael Scott, VP, head of ...
NewFronts Briefing: Samsung, Condé Nast, Roku focus presentations on new ad formats and...
Digiday· 5 days agoDay two of IAB's NewFronts featured presentations from Samsung, Condé Nast and Roku, highlighting...
T-Mobile Advertising Launches Retail Media Plan at NewFronts
AdWeek· 6 days agoT-Mobile Advertising Solutions dove into its first IAB NewFronts with a focus on retail media and...
MGI - Media and Games Invest SE Releases On-Device Targeting-AI ATOM 3.0 to 10,000+ Apps
Digital Journal· 7 days agoMGI's main operational presence is in North America and Europe. Through investments in organic growth and innovation, as well as targeted M&A, MGI has built a one-stop shop ...
FCC fines big phone companies nearly $200 million for sharing customer location data
INSIDER via Yahoo News· 6 days agoSuch data can also be used by companies to send targeted ads based on location. The FCC said dozens...
The Drum’s Daily Briefing: AI ad scams and wonky billboards
The Drum· 7 days agoDespite being confined to the TV app for now, there’s speculation about extending this ad format to ...
Samsung TV Plus Announces New High-Profile FAST Channels for Sports
TV Technology via Yahoo News· 5 days agoDuring the NewFronts it unveiled plans to launch “major first-to-FAST” services offering live sports...
Mobile Department of Licensing office hits the road in Washington
KING5 Seattle· 3 days agoThe DOL2Go program targets homeless people, immigrants and remote communities, however, everyone is...
Data Privacy: All the Ways Your Cellphone Carrier Tracks You and How to Stop It
CNET· 5 days agoThis month T-Mobile quietly began rolling out a new tracking method called "profiling and automated...
These are the 10 biggest retail media network updates of 2024 so far
InternetRetailer.com· 5 days agoRetail media networks have become one of the hottest topics in retail in 2024. In addition,...