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Targeted ads are a problem—here’s why
TechRadar· 4 days agoKeep reading as I dig into what targeted ads are, how they work, why data brokers are dodgy, and how security software like the best VPN services can help. This can include ...
These Lifebuoy soap ads used real-time population density data to drive hygiene
The Drum· 6 days agoFirst, we tackled the crowd by introducing population-density hyper-targeting powered by InMobi for the first time. Major residential districts in big cities ...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 6 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
Google's Controversial Plan to Disable Older Chrome Extensions Starts June 3
PC Magazine· 5 days agoGoogle is sticking with its plan to phase out older "Manifest V2" Chrome extensions starting next...
I tracked all the ads I received in a day — here's what I saw
Business Insider via Yahoo News· 3 days agoIt's clear that we're seeing more and more ads on our phones and TV screens — Netflix and Amazon...
Real Madrid celebrates another Champions League title with its fans on streets of Spanish capital
Houston Chronicle· 2 days agoFor the second time in three seasons, and sixth in 10 years, Real Madrid celebrated a Champions...
Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 19 hours agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...
Republicans who see Trump conviction as politically motivated vow to ‘indict the left’
San Francisco Chronicle· 2 hours agoCandidates, officeholders and members of the former president's family have amplified Trump's calls...
The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!
Forbes· 6 days agoUnited Airlines is updating the idea of the inflight magazine network and using passenger...
10 Cybersecurity Tips Everyone Needs to Know Now — Best Life
Best Life· 6 days ago"Data brokers deploy invisible trackers in your browser to follow you around the web," says...