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Targeted ads are a problem—here’s why
TechRadar· 5 days agoKeep reading as I dig into what targeted ads are, how they work, why data brokers are dodgy, and how security software like the best VPN services can help. This can include ...
These Lifebuoy soap ads used real-time population density data to drive hygiene
The Drum· 6 days agoFirst, we tackled the crowd by introducing population-density hyper-targeting powered by InMobi for the first time. Major residential districts in big cities ...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 7 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
I tracked all the ads I received in a day — here's what I saw
Business Insider via Yahoo News· 4 days agoIt's clear that we're seeing more and more ads on our phones and TV screens — Netflix and Amazon...
Bank of Canada interest rate announcement: BoC cuts rates for first time since 2020 | Invezz Bank of...
Invezz· 12 hours agoToday, the Bank of Canada (BoC) communicated its latest interest rate decision on the target for the...
Rep. Smucker joins ranks of lawmakers using taxpayer funds for radio ads ‘to reach constituents’
Lancaster Online· 17 hours agoIn a radio ad aired last month, U.S. Rep. Lloyd Smucker spoke about his work in Congress to advocate...
Real Madrid celebrates another Champions League title with its fans on streets of Spanish capital
San Francisco Chronicle· 3 days agoFor the second time in three seasons, and sixth in 10 years, Real Madrid celebrated a Champions...
Alphabet: The Discreet AI Leader
GuruFocus.com via Yahoo Finance· 12 hours agoOnly time will tell, so the main risk for Alphabet is the competition introducing a better offering in the advertising space that would attract both...
The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!
Forbes· 7 days agoUnited Airlines is updating the idea of the inflight magazine network and using passenger...
Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 2 days agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...