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Fact Check: Online Ad Claims Dana Perino Is Leaving Fox News' 'The Five' Due to 'Tensions' with Sean...
Snopes via Yahoo News· 6 hours agoIn other words, they intended to fool users into...Perino responded with the following statement: "I...
TiVo One ad platform aims to enhance targeted advertising By Investing.com
Investing.com· 12 hours agoTiVo One is designed to offer advertisers advanced tools for forecasting, targeting, and measuring...
TiVo Launches TiVo One Cross-Screen Ad Platform
TV Technology via Yahoo News· 12 hours agoPrecision Targeting: Enhanced content discovery and engagement allows advertisers to target based on...Advanced Measurement: Track, analyze and optimize...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 23 hours agoHistorically, Google Ads worked mainly with a keyword-centric model. A match between a search term...
Meta approved ads in India that called for violence and spread election conspiracy theories
Engadget· 1 day agoMeta’s advertising policies are once again in the spotlight as a watchdog group says the company...
MediaPost Publications - MediaPost Weekend 05/18/2024
MediaPost· 4 days agoStreaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement.
Web3 Marketing Startup Spindl Launches On-Chain Ad Network
CoinDesk via Yahoo Finance· 15 hours agoCrypto wallet activity is a better way to find sales prospects than "weird, sketchy Web2 data," says...
How Diageo, Progressive and eBay Use Gen AI to Tailor Ads
AdWeek· 7 days agoIn the past 18 months, eBay has evolved its use of gen AI from text and image generation for ads to detecting trends and incorporating these insights into relevant emails and ads. Diageo, currently ...
Revolutionizing Digital Advertising: The Role of Adtech Companies
Easy Reader· 5 days agoThe advertising industry has gone through a huge transformation, and the focus has shifted from traditional methods to more targeted and individualized approaches. The innovation ...
The Secret to Winning the Upfronts
AdWeek· 6 hours agoWith viewers splintered across platforms as they battle subscription fatigue and content overload, prioritizing a convergent strategy is key. This...
