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Contextual advertising is everywhere – but choosing the right adtech vendor is key
The Drum· 1 day agoThis solves the cookie conundrum, but contextual targeting has its own issues. Traditionally,...
I tracked all the ads I received in a day — here's what I saw
Business Insider via Yahoo News· 3 days agoIt's clear that we're seeing more and more ads on our phones and TV screens — Netflix and Amazon...
These Lifebuoy soap ads used real-time population density data to drive hygiene
The Drum· 6 days agoFirst, we tackled the crowd by introducing population-density hyper-targeting powered by InMobi for the first time. Major residential districts in big cities ...
Mississauga byelection ad targets Parrish on land transfer tax
CBC via Yahoo News· 5 days agoWith just over a week left until Mississauga's mayoral byelection, talk of taxes is heating up — and...
Klaviyo integrates with TikTok to enhance ad targeting By Investing.com
Investing.com· 6 days agoThe collaboration aims to provide businesses with the ability to create more personalized...
4 ways in-app advertising can help retailers boost revenue and retention
The Drum· 6 days agoWhat is in-app advertising and how does it work? Programmatic in-app advertising refers to the...
The Killer Ad Network May Have Just Been Born. Look Out, Incumbents!
Forbes· 6 days agoUnited Airlines is updating the idea of the inflight magazine network and using passenger...
Lawsuit: Utah calls TikTok’s live stream feature a ‘virtual strip club’ that targets minors
Utah News Dispatch via Yahoo News· 1 day agoThat’s according to a heavily redacted complaint filed in Utah’s 3rd District Court in Salt Lake...
Retailers look for alternatives as cookies are phased out
InternetRetailer.com· 7 days agoGoogle is eliminating third-party cookies, and retailers are actively searching for how to fill the...
Decoding Spotify Technology's Options Activity: What's the Big Picture? - Spotify Technology...
Benzinga· 14 hours agoMaintaining their stance, an analyst from Rosenblatt continues to hold a Buy rating for Spotify Technology, targeting a price of $396. Trading options involves greater risks ...