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Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 2 days agoShop in January, which has been adopted by marketers like Unilever. The commerce-oriented ad formats...
Pinterest launches AI ad format it plans to showcase at Cannes
Ad Age· 3 days agoBackground generation has emerged as a primary duty for generative AI technologies used in advertising settings. In WPP’s Open platform, for example, the holding company has developed surrounding ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 3 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Pinterest launches AI ad tools
Search Engine Land· 1 day agoWhat’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using...AI-powered updates...
Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion...
FOX 5 San Diego· 3 days agoIn advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic ...
Some Instagram Users Say They'll Delete App Over Unskippable Ads
CNET· 1 day agoThis goes beyond the standard Instagram ads, which simply appear between the posts on a user's feed. Instagram earlier confirmed its tests, saying the photo and video sharing site is "always ...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 4 days ago—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand. Roku Exchange...
7 Must-Have Tech Stocks for Your 2024 Portfolio
InvestorPlace· 18 hours agoThe Nasdaq and S&P 500 are hitting new highs driven by technology companies. The generative AI industry predicted to become a $1.3 trillion economy by...
Council Post: The Top Search Engine Marketing Trends To Watch
Forbes· 5 days agoSearch engine marketing (SEM) is still a key element for increasing visibility and engagement in a...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 4 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic advertising inventory ...
