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Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 2 days agoInstacart CEO and chair Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable...
Disney expands CTV strategy with ‘advergaming’ launch - Mobile Marketing Magazine
MobileMarketing· 3 days agoDisney has expanded its connected TV (CTV) strategy with the launch of new ad formats that incorporate games and shoppable features. In partnership with ...
ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 6 days agoRoku Inc. ROKU recently launched Roku Exchange, a new advertising technology solution tailored for...
Celebrated Peloton instructor Jess King launches ‘On The Record’ in partnership with Kargo and...
Out via Yahoo News· 1 day agoPeloton instructor Jess King teams up with Kargo and Fabrik to launch On The Record, a revolutionary...
Disney deepens CTV strategy with new shoppable formats, ‘advergaming’
Marketing Dive via Yahoo Finance· 5 days agoShop in January, which has been adopted by marketers like Unilever. The commerce-oriented ad formats...
Pinterest launches AI ad tools
Search Engine Land· 5 days agoWhat’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using...AI-powered updates...
Comcast Technology Solutions and Inspired Thinking Group Announce Strategic Integration of AdFusion...
WKBN 27 Youngstown· 7 days agoIn advance of the Cannes Lions International Festival of Creativity 2024, Comcast Technology Solutions (CTS) and Inspired Thinking Group (ITG) today announced a strategic ...
Instacart Offers Shoppable YouTube Ads for CPGs
Progressive Grocer· 3 days agoCertain brand partners will be able to engage and convert consumers watching YouTube directly to buy products for same-day delivery. The offering will...
Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaPost· 2 days agoThe move allows brands to access its trove of shopper data in an effort to take a larger share of the rapidly growing retail media market. The ads are powered by Instacart’s retail media < ...
Stagwell and Anzu Announce Strategic Partnership to Transform the In-Game Advertising Experience -...
Benzinga· 3 days agoStagwell and Anzu will collaborate to innovate new formats for bespoke in-game experiences for brands. Anzu enables advertisers to reach those gamers across mobile, PC, console ...
