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DAA Revamps Behavioral Targeting Opt-Out Mechanism
MediaPost· 7 days agoThe new mechanism eventually will also give users the choice between rejecting all behavioral targeting, or accepting targeted ads in certain categories -- such as automotive ...
Horizon Media Found Predictive Contextual Targeting For Automotive
MediaPost· 7 days agoMegan Gavin, VP of digital at Horizon Media, found predictive ad targeting and audiences as a way to support the agency’s clients. “We have been leaning more into contextual ...
Tobacco-like warning label for social media sought by US surgeon general who asks Congress to act
San Francisco Chronicle· 16 hours agoThe U.S. surgeon general has called on Congress to require warning labels on social media platforms...
Linguist and activist Noam Chomsky hospitalized in his wife's native country of Brazil after stroke
San Francisco Chronicle· 7 days agoLinguist, activist and social critic Noam Chomsky is hospitalized in his wife's native country of...
Congress Urged To Revise Privacy Proposal, Completely Override State Laws
MediaPost· 7 days agoThe tech industry group TechNet, U.S. Chamber of Commerce and other organizations are urging lawmakers to revise a proposed federal privacy law by more sweepingly overriding state privacy statutes ...
Cannes Lions 2024: Industry experts reveal top priorities - Mobile Marketing Magazine
MobileMarketing· 5 days agoMobile Marketing Magazine asks industry experts about the key themes that should take priority as...
Learn how robust customer intelligence can supercharge your business and drive retention.
Fortune· 4 days agoCI involves methods companies use to gather and analyze customer data and interactions to glean insights about their client base and improve the customer experience. It also includes the technologies ...
Google Chrome Will Track You For The Next 200 Days—Then It May Get Worse
Forbes· 2 days agoGoogle had planned to kill Chrome’s devilish little tracking cookies by now. Google’s latest update...
NordVPN Threat Protection
PC Magazine· 4 days agoYou can read our most recent review of NordVPN Threat Protection from January 27, 2023, below. VPN technology is enjoying a rise in visibility and popularity, a fact that’ ...
Council Post: 3 Things To Know When Partnering Your IGaming Business With Sports OTT
Forbes· 1 day agoThe dynamics of the sports OTT business are quite similar to those of the iGaming culture. Both industries revolve around sports games or other major events that undergo many changes, so the ...
