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Horizon Media Plans to Test Comscore to Measure Local TV Audiences
Variety via Yahoo News· 2 years agoIndependent media-buying operation Horizon Media plans to test a local-TV audience measurement...
Comscore’s Proximic Launches AI-Powered Contextual Audiences for Programmatic
Next TV via Yahoo News· 9 months agoComscore. Comscore’s Proximic, which provides targeting capabilities for programmatic campaigns,...
Comscore’s Proximic Claims 5,000 Advertisers as Clients
Next TV via Yahoo News· 1 year agoComscore logo on website Proximic, a division of Comscore that provides audience and targeting data...
Comscore, VideoAmp, iSpot Get Early Nod From TV-Network Consortium Aiming to Devise Nielsen Rival
Variety via Yahoo News· 9 months agoThe nation’s TV networks are picking their own measurement team. The U.S. Joint Industry Committee,...
comScore, Inc. (NASDAQ:SCOR) Q1 2024 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 1 month agocomScore, Inc. (NASDAQ:SCOR) Q1 2024 Earnings Call Transcript May 7, 2024 comScore, Inc. isn’t one...
NBCUniversal Pitches Comscore, Innovid for Local Ad Deals
Next TV via Yahoo News· 1 year agoFrank Comerford NBCUniversal said it will transact advertising sales deals across the 31 local...
New Strong Buy Stocks for October 6th
Zacks via Yahoo Finance· 2 years agoHere are five stocks added to the Zacks Rank #1 (Strong Buy) List today: PubMatic, Inc. PUBM: This cloud infrastructure platform that enables real-time...
TV Industry Group Gives Nod to Comscore, VideoAmp in Audience-Measurement Skirmish
Variety via Yahoo News· 2 months agoA group backed by many of the entertainment sector’s biggest traditional TV companies said it would...
Warner Bros. Discovery Won’t Use iSpot to Develop Transactions for Ad Deals
Variety via Yahoo News· 1 year agoWarner Bros. Discovery is giving a league of would-be providers of TV-audience measurement its own...
ANA bows new cross-media measurement unit, Aquila
Marketing Dive via Yahoo Finance· 15 hours agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Dive...
