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ITV transforming the streaming landscape with real-time ad delivery at scale
WFRV 5 Green Bay· 10 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
MediaPost Publications - MediaPost Weekend 05/18/2024
MediaPost· 6 days agoStreaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement.
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 3 days agoAds campaigns, moving from a purely keyword-centric approach to focusing on user intent is a...
DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaPost· 4 days agoIn a surprise move, TrustX is being spun off from premium publisher trade group Digital Content Next (DCN), and will be bundled as part of a new company with bigger ambitions and a broader mandate ...
Top Marketing Trend Predictions for 2024
CMSWire· 6 days agoCurrent market trends indicate artificial intelligence will persist in disrupting industries and reshaping marketing strategies. The role of social media...
Notcoin donates $7 million in tokens to Telegram and its founder Pavel Durov
CryptoSlate· 6 days agoNotcoin, a play-to-earn game, has donated over 1 billion NOT tokens, worth approximately $7 million,...
Netflix stock target raised by Benchmark By Investing.com
Investing.com· 6 days agoDespite initial challenges with advertising scale and metrics, Netflix's recent report of 40 million...
Council Post: What To Know About Using A GenAI Co-Marketer
Forbes· 4 days agoPratik is the CEO North America at Netcore Cloud and Netcore Unbxd. The digital marketing landscape is undergoing a tectonic shift. For the past several years, marketers have been using AI and ...
AI's Role in Safeguarding Brand Reputation
CMSWire· 3 days agoBalancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing...
Microsoft Build 2024: 5 Things To Know About Copilot+ PCs
CRN· 2 days ago“We’re going to have a big refresh moment,” Microsoft VP Mark Linton tells CRN in an interview....
