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ITV transforming the streaming landscape with real-time ad delivery at scale
Loudoun Times-Mirror· 1 day agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed...
Q1 2024 Lexinfintech Holdings Ltd Earnings Call
Thomson Reuters StreetEvents via Yahoo Finance· 3 hours agoIn the first quarter, we invested RMB 130 million in research and development, further integrating large language models with our business to improve work efficiency and customer experience.
MediaPost Publications - MediaPost Weekend 05/18/2024
MediaPost· 7 days agoStreaming took center stage at the Upfronts this week, but broadcast and linear cable TV were not forgotten. The analysis does not "provide the key data needed by advertisers: Where do consumers see their commercials," the TVB said in a statement.
DCN Spins Off TrustX, Backs Startup Offering Information Symmetry
MediaPost· 5 days agoIn a surprise move, TrustX is being spun off from premium publisher trade group Digital Content Next (DCN), and will be bundled as part of a new company with bigger ambitions and a broader mandate ...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 4 days agoAds campaigns, moving from a purely keyword-centric approach to focusing on user intent is a...
Notcoin donates $7 million in tokens to Telegram and its founder Pavel Durov
CryptoSlate· 7 days agoNotcoin, a play-to-earn game, has donated over 1 billion NOT tokens, worth approximately $7 million,...
AI's Role in Safeguarding Brand Reputation
CMSWire· 4 days agoBalancing brand control with creative freedom is a delicate dance that, when executed correctly, can lead to highly successful influencer marketing...
Council Post: What To Know About Using A GenAI Co-Marketer
Forbes· 5 days agoPratik is the CEO North America at Netcore Cloud and Netcore Unbxd. The digital marketing landscape is undergoing a tectonic shift. For the past several years, marketers have been using AI and ...
Microsoft Build 2024: 5 Things To Know About Copilot+ PCs
CRN· 3 days ago“We’re going to have a big refresh moment,” Microsoft VP Mark Linton tells CRN in an interview....
