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How to make PPC automation work for lead gen
Search Engine Land· 1 year agoPaid search automation isn't just for ecommerce. It is also an effective tool for B2B lead generation. Here's how to make it work for you. The post How...
Ruins of 2,500-year-old city resurface — here’s why the find has people conflicted
The Cool Down via Yahoo News· 6 months agoSevere weather conditions in Turkey have led to the reveal of a 2,500-year-old ancient Greek city...
Pete Davidson to Host SNL Season 49 Premiere
Consequence of Sound via Yahoo News· 9 months agoThe post Pete Davidson to Host SNL Season 49 Premiere appeared first on Consequence. Saturday Night Live has set its Season 49 premiere on October 14th...
5 best practices for tracking offline conversions in Google Ads
Search Engine Land· 2 years agoSetting up offline conversions for the first time? Here's how to get started while avoiding...
Layer on the automation: How to combine automation options for PPC success
Search Engine Land· 2 years agoIt's important to leverage the right automated features in Google Ads to properly control and steer...
Using predictive LTV to juice up marketing campaigns
TechCrunch ExtraCrunch· 1 year agoPredictive LTV is a method of precisely estimating the future value of a customer, based on their historical behavior and other relevant data. This...
Performance Max optimization: How to improve your performance
Search Engine Land· 2 years agoWhile there aren't many levers to manually optimize campaigns, your job is to guide the machines....
How to make the most of Performance Max this holiday shopping season
Search Engine Land· 2 years agoJust starting your Google Ads holiday strategy? Don't get left behind. Here's how to boost your PMax...
How to create, analyze and optimize Dynamic Search Ads
Search Engine Land· 2 years agoLearn how to analyze the performance of Dynamic Search Ads, control ad copy and optimize for quality...
5 tips for capturing more enterprise-level leads with B2B search
Search Engine Land· 1 year agoLearn how your PPC campaigns can reach more B2B enterprise customers with the right content,...
