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The Olympics Is Personal(ized)
TV Tech· 1 hour agoThe Olympics are not the same as the Super Bowl. The Super Bowl provides an unusual moment where most households in ...
Sponsored by: BEATGRID - The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix,...
MediaPost· 4 days agoWith the live event broadcasting landscape rapidly evolving, especially in Connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Why Apple’s iPad Ad Fell Flat: Company Failed to Understand It Conjured Fears of ‘Tech Kind of...
Variety via Yahoo News· 2 days agoApple misread the room. Long seen as the gold standard in marketing, the tech giant did a face-plant...
10 Arnold Schwarzenegger TV Moments To Know
Forbes· 1 day agoArnold Schwarzenegger is a movie legend with roles in The Terminator saga and Predator but he’s had an impact on TV, too. Born July 30, 1947, in Thal,...
Mariska Hargitay, Peter Morgan, Lulu Wang to Receive Special Honors at Gotham TV Awards (TV News...
Variety via Yahoo News· 1 day agoThe Gotham Film & Media Institute has unveiled the three tribute recipients to be honored at the...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 7 days agoad revenue; Paramount Global got an expected boost from airing the Super Bowl; and NBCUniversal’s...
The definitive best adverts of all time list, as chosen by experts
Creative Bloq via Yahoo News· 4 days ago“Aired in the Super Bowl and only shown once on air – and billions of times in various new business...
Report: Saints pay millions for Superdome renovations after days of blame game
WWL-TV, Channel 4 New Orleans· 7 days agoFor two days, the Benson organization and the Superdome Commission went back and forth over the...
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 2 days agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage will migrate ...
How the U.S can learn from Europe's soccer-focused betting industry
ESPN· 2 hours agoGIVEN THE IMMEDIATE cultural acceptance, rapid adoption in media and near ubiquity of...
