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The Olympics Is Personal(ized)
TV Tech· 27 minutes agoThe Olympics are not the same as the Super Bowl. The Super Bowl provides an unusual moment where most households in ...
10 Arnold Schwarzenegger TV Moments To Know
Forbes· 1 day agoArnold Schwarzenegger is a movie legend with roles in The Terminator saga and Predator but he’s had an impact on TV, too. Born July 30, 1947, in Thal,...
Sponsored by: BEATGRID - The Struggle for Brands to Measure Live Event Ads on CTV Apps Like Netflix,...
MediaPost· 4 days agoWith the live event broadcasting landscape rapidly evolving, especially in Connected TV (CTV) platforms, accurately measuring advertising impact remains a challenge. Traditional ...
Why Apple’s iPad Ad Fell Flat: Company Failed to Understand It Conjured Fears of ‘Tech Kind of...
Variety via Yahoo News· 2 days agoApple misread the room. Long seen as the gold standard in marketing, the tech giant did a face-plant...
Mariska Hargitay, Peter Morgan, Lulu Wang to Receive Special Honors at Gotham TV Awards (TV News...
Variety via Yahoo News· 1 day agoThe Gotham Film & Media Institute has unveiled the three tribute recipients to be honored at the...
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 7 days agoad revenue; Paramount Global got an expected boost from airing the Super Bowl; and NBCUniversal’s...
The definitive best adverts of all time list, as chosen by experts
Creative Bloq via Yahoo News· 4 days ago“Aired in the Super Bowl and only shown once on air – and billions of times in various new business...
How the U.S can learn from Europe's soccer-focused betting industry
ESPN· 1 hour agoGIVEN THE IMMEDIATE cultural acceptance, rapid adoption in media and near ubiquity of...
When and Where to Stream Lady Gaga’s ‘Chromatica Ball’ Concert Film Online
The Hollywood Reporter via Yahoo News· 6 days agoGo ad-free for $15.99 per month, or upgrade to 4K video quality with the Ultimate...compared to...
Report: Saints pay millions for Superdome renovations after days of blame game
WWL-TV, Channel 4 New Orleans· 7 days agoFor two days, the Benson organization and the Superdome Commission went back and forth over the...
