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SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 5 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
How Gen Z could throw TV football into an existential crisis
The Telegraph via Yahoo Sports· 8 hours agoAs young audiences shun live TV in favour of TikTok and gaming, are England’s footballing...
UBS survey shows ad buyers prefer Netflix to TV
Investing.com· 4 days agoAdvertisers are shifting their focus from traditional TV to streaming services, according to a new survey by UBS Evidence Lab. This is a slight decline...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety via AOL· 6 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
Have you noticed new drug ads? FDA issues new 'transparency' rules for TV, radio
BenefitsPRO· 2 days agoThe audio information in the major statement must be at least as understandable as the audio...
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
AdExchanger· 3 days agoPharma brands spend billions of dollars every year on poorly targeted TV advertising. A new startup...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 6 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Tech· 4 days agoNEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 3 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Roku Makes First Major Hires Under New Ad Chief Jay Askinasi
Next TV via Yahoo Finance· 5 days agoSal Candela will...global agency partnerships, where he will “elevate partnerships with Roku's...