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TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety via AOL· 6 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
Extra: HBO’s “Jerrod Carmichael Reality Show” wins at Gotham TV Awards; BBC orders culinary series...
Realscreen· 5 days agoJerrod Carmichael Reality Show wins non-fiction prize at first Gotham TV Awards The Gotham TV Awards...
SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 6 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
UBS survey shows ad buyers prefer Netflix to TV
Investing.com· 4 days agoAdvertisers are shifting their focus from traditional TV to streaming services, according to a new survey by UBS Evidence Lab. This is a slight decline...
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
AdExchanger· 4 days agoPharma brands spend billions of dollars every year on poorly targeted TV advertising. A new startup...
Have you noticed new drug ads? FDA issues new 'transparency' rules for TV, radio
BenefitsPRO· 3 days agoThe audio information in the major statement must be at least as understandable as the audio...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Tech· 5 days agoNEW YORK—Yahoo Advertising is addressing the splintering advertising market with a new product that...
How Gen Z could throw TV football into an existential crisis
The Telegraph via Yahoo Sports· 18 hours agoAs young audiences shun live TV in favour of TikTok and gaming, are England’s footballing...
Millions are pouring into Utah GOP Senate race. Most has gone to 1 candidate
Deseret News via Yahoo News· 3 days agoAt the time, Staggs responded to the ad by saying “lies and smears aren’t the ‘Utah way.’” A...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 4 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...