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Magna Raises U.S. and Global Ad Forecasts for 2024, But TV Still Expected to Decline
The Hollywood Reporter via Yahoo Finance· 16 hours agoThe advertising market appears to be rebounding, but it is not equal. The media investment company...
Biden’s campaign announces a $50 million advertising blitz highlighting Trump’s conviction
WHO13.com· 2 hours agoWASHINGTON (AP) — President Joe Biden’s reelection campaign is spending $50 million through the end...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 6 days agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Study: Local TV Advertising to Grow 5.9% in 2024
TV Tech· 7 days agoDuring the next presidential election in 2028, broadcast TV is expected to see $9.1 billion in ad revenue. Overall, the new Borrell report predicts that...
U.S. TV Ad Revenue To Fall 0.6% In 2024, GroupM Forecasts
Next TV via Yahoo Finance· 7 days agoLooking ahead, GroupM sees political advertising climbing above $17 billion if there’s a...
Google launches Google TV advertising network
Search Engine Land· 6 days agoGoogle is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active ...
Albertsons aims to make TV advertising less complex
Grocery Dive via Yahoo Finance· 4 days agoThe grocer's new Collective TV unit wants to help advertisers launch and measure the impact of ad campaigns across streaming and digital video using a...
Edward Norton’s Challenging New Role Could Put Him in TV’s Battle for Advertising Dollars
Variety via AOL· 5 days agoAfter a career spent tackling some of the most challenging roles in Hollywood in films such as...
Roku Unveils TV Streaming Ad Solution
TV Technology via Yahoo News· 5 days agoCredit: Roku SAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad ...
NBA Finals Ad Sales Soar 40% On Flat Viewing
MediaPost· 4 days agoNational TV ad revenues are up 40% vs. a year ago to $107.9 million on ABC through three games, according to EDO Ad EnGage. Nielsen measurement ...