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How YouTube became a TV powerhouse and how much ad revenue it makes
Business Insider via Yahoo News· 1 hour agoYouTube is increasingly becoming today's "must-see" TV for people, especially younger generations,...
DCCC reserves $1 million in early advertising spots to boost Vargas
1011 News· 20 minutes agoThe Democratic Congressional Campaign Committee this week announced reserving $1 million in...
Key Political TV Advertising States: Don't Mean A Thing Without That Swing
MediaPost· 4 days agoWith a little more than four months to go before the Presidential election, we wonder where and what kind of messaging will seek to move TV viewers who are also political ...
Biden campaign blasts Trump over abortion rights in new ad days ahead of debate
CNN via Yahoo News· 12 hours agoThe Biden campaign is blasting former President Donald Trump over abortion rights in a new TV ad...
Senate GOP plans $100M ad blitz as it fights to retake chamber
Politico via Yahoo News· 5 days agoThe NRSC landed such candidates in Ohio, Montana, Pennsylvania and Wisconsin. A second crucial piece is a heavy reliance on joint TV ad buys between the ...
CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
MediaPost· 6 days agoConsumer-packaged goods advertisers’ campaigns earned the highest unique reach -- 25.24% on CTV platforms -- more than any other advertising category, according to data estimates ...
How advertising lost its sense of humour
Daily Telegraph· 2 days agoWhile the global advertising industry is expected to hit $1 trillion by 2025, the share of big budget TV advertising or glossy print ...
How Carl’s Jr. is driving in-store visits with AI-fueled CTV advertising
Marketing Dive· 4 days agoCarl’s Jr. is finding success using artificial-intelligence-enriched contextual targeting for connected television (CTV) advertising, according to a case study. A recent campaign ...
Netflix is reportedly thinking about offering a free ad-based plan but not in the US
Neowin· 6 hours agoNetflix remains the biggest premium streaming service in the world, but the company may be looking to get more revenue from ads in the future. Bloomberg is reporting, via unnamed sources, that ...
Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
MediaPost· 6 days agoAgainst the backdrop of current upfront deal-making, the first six-and-a-half months of 2024 show the eight leading linear TV networks are virtually even in terms of