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SNPad Announces Uniswap Listing and Plans to Transform TV Advertising with AI-Powered Platform By...
Investing.com· 5 days agoSNPad, a new Web3 platform integrating AI and blockchain for personalized TV advertising, announced...
UBS survey shows ad buyers prefer Netflix to TV
Investing.com· 4 days agoAdvertisers are shifting their focus from traditional TV to streaming services, according to a new survey by UBS Evidence Lab. This is a slight decline...
TV’s Upfront Ad-Sales Talks Start to Heat Up, With Some ‘Rollbacks’ Expected
Variety via AOL· 6 days agoTalks between TV networks and advertisers have begun to simmer in the entertainment industry’s...
How Gen Z could throw TV football into an existential crisis
The Telegraph via Yahoo Sports· 8 hours agoAs young audiences shun live TV in favour of TikTok and gaming, are England’s footballing...
Have you noticed new drug ads? FDA issues new 'transparency' rules for TV, radio
BenefitsPRO· 2 days agoThe audio information in the major statement must be at least as understandable as the audio...
Seedtag Boosts CTV Capabilities With Acquisition of Beachfront Media
Next TV via Yahoo Finance· 6 days agoSeetag. Seedtag, which recently launched its Contextual TV offering for connected-TV advertising,...
Pharma Ad Startup Snags Seed Funding To Support Better TV Ad Targeting | AdExchanger
AdExchanger· 3 days agoPharma brands spend billions of dollars every year on poorly targeted TV advertising. A new startup...
New Yahoo Advertising Data Offering Takes Aim at Ad Market Fragmentation
TV Technology via Yahoo Finance· 4 days agoCombined, these data sources provide ad buyers with a comprehensive view of TV viewership and a...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 4 days ago“In today’s fragmented ad landscape, marketers are rightly concerned about data quality due to...
Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 3 days agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...